Seven Selection Criteria

1

Universal Recognition

The finest Clubs in the nation are acknowledged as such by Members of a well-traveled American and global society that frequent Private Clubs. Whether recognized from inception or through the accumulated passage of time, these Clubs are set apart as domiciles of Excellence for their tradition and history, the ability to attract and retain exceptional Members and the experience they deliver. A Club’s reputation and brand are enhanced through orchestrating outstanding events and activities with a strong commitment to the community of which they are a part.

2

Excellence in Amenities and Facilities

The complete array of amenities and facilities provides Excellence and fulfillment of the Members’ needs in every function and activity that makes a Club great. Remarkable Clubs ensure their amenities and facilities remain relevant. There is a commitment to invest on a regular and planned basis in maintenance, renovation, upkeep of grounds, and the replacement of structures, equipment, and furnishings. America’s finest Clubs evaluate the benefits of developing new and repurposing existing amenities and facilities to serve today’s Member and the future generation of Members.

3

Caliber of Staff and Professional Service Levels

A maxim of the finest Clubs remains, the esteemed Members and Staff relating and treating each other with mutual respect and compassion. Clubs that attract outstanding Employees are recognized as the Employer of Choice in the local hospitality industry and provide an excellent work environment and unique culture with leading compensation and benefits. Employees are a Club’s most important asset, with personal and professional growth encouraged as their voices are heard. The quality of Management is reflected by a Staff that takes pride in their position, is well-trained, well-mannered, and highly motivated, delivering unparalleled service that results in an extraordinary experience for their Members and their Guests.

4

Engagement and Commitment of Membership

Committed Members understand and accept the responsibilities of Membership. Collectively they are the custodians and the foundation of the most respected and successful Clubs. Members who represent the best qualities are those that reflect the values and culture of their Club and the community in which they live. They celebrate their heritage and faithfully observe time-honored traditions. These Members are educated to preserve the Club’s legacy by perpetuating the institution to provide for the next generation of Members. Engaged Members endeavor to attract prospective new Members who share the same values, integrity, and commitment.

5

Governance and Prudent Fiscal Management

The nation’s finest Clubs are venerable institutions. They are governed by a Board that understands their key role is to set policies and strategies to perpetuate and secure the future of the Club. Board Members demonstrate respect for each other, have impeccable integrity and are not driven by personal agendas. Effective Boards allow Management to manage operations and the annual budget, implement policies, and execute the approved Strategic Plan. High-caliber Boards work diligently term after term to ensure continuity of effort and direction with efficient succession planning. They possess the wisdom to plan and invest responsibly in all aspects of the Club. Prudent Boards understand the importance of regular dues increases and special assessments as required while managing debt and maintaining diligent fiscal responsibility.

6

Adapting to Changing Times

Change moves at a rapid pace. Clubs must be proactive as they adapt to today’s society and tomorrow’s Member and family. As times change, successful Clubs continue to preserve the values, integrity, and bespoke experience of the existing Membership. Great Clubs excel at anticipating and delivering on the expectations, needs and interests of their Members, future Members, Guests, and Staff. The leadership of the finest Clubs takes responsibility for reviewing and amending operating philosophies and the Strategic Plan and considers the development of new facilities and amenities to support Changing Times.

7

Overall Experience

Observing and excelling in the first Six Selection Criteria is a prerequisite to delivering the optimal experience. Members and Guests often measure their experience at a Club by reflecting on treasured memories. Best Practices are consistently observed and frequently refined through every department of the Club Operation to enhance the overall experience at a Platinum Club of America. So much that contributes to the overall experience is intangible. Clubs with the most revered overall experiences are recognized through their reputation with respect and admiration.